Danny is a culture and change transformation think-tank, who excels in diagnosing culture opportunities through deep-learning and organisational value analysis techniques. His therapeutic approach helps drive innovation and has proven to deliver high-performance cultures.

After knowing Danny for a couple of years, following him on social media, and attending several networking events together, I finally decided to experience his services firsthand—and I’m so glad I did. I recently completed the Lumina Spark assessment with him, and the results were truly WOW. The report revealed powerful insights into my personality, and understanding myself through that lens was genuinely eye-opening. It’s sparked growth in both my personal and professional life. I now have clarity on why I respond the way I do in different situations. Lumina Spark provides a deep, accurate portrait of who you really are. It enhances self-awareness, uncovers hidden potential, and equips you with tools to thrive under pressure—something that was particularly important to me. Danny guided me through the entire process, clearly explaining every part of the report with care and depth. I’ve also had the pleasure of watching Danny deliver impactful presentations to a range of audiences—he’s engaging, knowledgeable, and inspiring. Using psychology as the foundation, Danny helps shape high-performing employees, leaders, and teams. If your organization is focusing on leadership development, consulting, change management, or culture transformation, I can’t recommend Firgun Ltd highly enough. Danny will help unlock creativity and bring out the full potential in your people. Danny Wareham of Firgun Ltd – Highly Recommend!

If you have never encountered Danny Wareham in any capacity, your life is poorer for it. If you have heard of or met Danny, but not listened to him speak or worked with him in any capacity, then you need to seriously think again, as he can change your business and your perceptions in positive ways that you never imagined possible. Danny is a ‘savant’ in his field of expertise. There are numerous people who claim to make a difference to how you think about things like your business, your mental health, perceptions, etc. Some are good, others not so, but the vast majority use the same tools to explain why you are the way you are when thinking about your business, yourself, improving your business’s functions, etc. I am sure you have all heard of or had your DISC profile done and come away thinking, it sort of relates to me, but not really. Well speak to Danny and find out about what makes you, your business, workforce, etc, really work. I recently completed a Lumina Spark profile with Danny and the results are truly amazing. This is the first type of profiling test I have ever undertaken where I have thought the results actually represented how I view my strengths and weaknesses as a person, whether relating to personal life or business and thought this is accurate. It accurately highlights your strengths and shows up areas where you can improve, some are obvious, others are definitely not. The test and results are fascinating, but the whole process is greatly enhanced by Danny’s explanations and interpretations. I was so impressed I paid for my wife to do the same and we are both looking forward to spending time in follow up sessions with Danny, exploring further how we can adapt to be better versions of ourselves. I attend numerous events where I listen to business coaches telling me how they can make my business better. Many are interesting, but they lack that something to make me really sit up and take notice. Whenever I listen to Danny speak I am struck by how differently he asks you to look at things, how he challenges you mentally and intellectually without making you feel awkward or uncomfortable. If I am put on the spot about an aspect of my business or me personally, by an overly aggressive or pushy sales or business coach, my natural reaction is to be reticent to their ideas and to be combative, all of which defeats the object! Working with Danny does not make me feel that way. I look forward to our discussions as opposed to finding ways to avoid them. Danny will meet you in whatever setting makes you feel comfortable, and his natural manner will encourage you to be honest in your thoughts and processes. He will challenge you and make you think like never before, but I promise you that you will benefit on every level. I recommend Danny to all of the business leaders I encounter, as I am certain that once they spend time in his presence and listen to how he articulates his ideas and thoughts, they to will benefit from his expertise.

Danny has a track record of leading from the front to drive his team’s successes. Whether increasing productivity, vision, direction or even passion for the role, Danny has a unique ability to inspire people to be the best version of themselves. Danny has always been very generous with his time, and has proven to be a great teacher both to myself personally, and to others across the business. He has developed a broad skill set throughout his career; technical knowledge, employee engagement, stakeholder management, vendor relationship management and negotiation, event planning and management, revenue protection and optimisation to name but a few, and he's a valuable asset to any company

Danny is simultaneously focussed and easygoing, with a presence that encourages genuine connection. His ability to frame - and re-frame - challenges is phenomenal, whilst still managing to get everyone moving in the same direction. Most impressive is the manner in which Danny can work with all levels of an organisation across a range of scenarios and situations - from hands-on workshops that deliver meaningful messages to keynote speaking that really lands the headline. Cannot recommend Danny highly enough.

Firgun were the perfect counsel for us. They identified existing approaches that were making our roles more difficult, and introduced new working practices that supported the future vision. At the same time, they developed the leadership team and involved them at every step of the journey. I'm confident that the things learned through our initiative will continue to provide benefits for the business for a long time to come.

With Danny's approach and coaching, I got the job, relocated and am still receiving job offers from LinkedIn - and have even expanded my network on LinkedIn, where I've helped a few people. I even gained clients for my CV revamp side business. Reaching out to Danny was one of the best things technology has allowed the opportunity to do and benefit from. Danny is truly amazing; him and his work!

I can’t recommend Danny enough, such a great expert and someone who really listens. If I needed help with my business culture, Danny would always be top of my list.

One of a kind! Your work with driving enegagement was exceptional,I have had some of the best experiences of my life thanks to you and your work. You are always approachable and over the years your advice has been invaluable. A Great leader with great passion for people 😊

Danny has spoken at two of our events so far, one at a client event and one at a company event. Both times Danny was engaging and thought-provoking, his speaking is excellent. He did an entire day with us at the company day, taking one of the workshops and commenting throughout. He also stayed in the evening which was appreciated by all, because his sessions resonated with everyone, it gave them an opportunity to speak to him 1to1. I have really enjoyed all my interactions with him so far and would recommend him to anyone, in fact, I already have. I also hope to use Danny's services I the future, and I am excited about the value he can bring.

It was truly a pleasure to collaborate with Danny at the UK Business awards. Throughout the event, Danny provided invaluable support, particularly during my nervous moments while presenting on stage and during our panel discussion. His encouragement and motivation helped to ease my nerves and ensure a successful presentation. Danny's insights into workplace experience were exceptionally insightful, emphasizing the importance of culture, purpose, and inclusivity in creating enriching environments. His expertise in this area was evident, and his presentation skills were top-notch. Looking forward to the opportunity to partner with Danny again at future events. He's truly a remarkable presenter and speaker.

Danny quickly identified opportunties that lay in the behavioural drivers of our existing approaches; something we'd not fully understood without his diagnosis and expertise. Working with his recommendations, sustainable change and substantial benefits were delivered, without any additional OPEX cost.

Danny is a great coach and mentor. I reached out to Danny as I was feeling a bit stuck in my career. Danny was able to balance being my biggest cheerleader whilst also asking the difficult questions I needed to help me figure out what I really wanted to do next. I have since made some big decisions in my business to help me do more of what I love. I would highly recommend working with Danny for coaching!

It is said that what we remember as time goes on is not what we did or the numbers we achieved but the way we were made to feel when when it comes to past relationships and colleagues. What I can say with absolute certainty is Danny has left me with only positive feeling and thoughts when I pull those files out of my mind. Danny has something my experience tells me is rare where his EQ and IQ are both highly tuned. His intelligence and desire for continual learning ensures he has a significant and broad spectrum of expertise and where he finds it needs improving need no help in self serving and finding out what he needs to know and as such can sit in any conversation and add value. His emotional intelligence allows him to take what he knows and convert it into something meaningful for others helping them see the value and benefits of the ideas and thoughts he has. This may seem simple concept however i can assure you it is not and Danny has this! His approach to work and life is to act in abundance, taking the time to share and support any one who asks for his support and as such means he excels in both personal relationships and the production of his work. His challenger mentality and want to do different things not just to be different but because he understands that a change in directions requires an 'event' big enough spark a whole new set of possibilities has always been something I have admired and respected. He has and will continue to have my respect, admiration and appreciation!

Danny is one of those rare individuals who leave you feeling uplifted after spending time with them. His magnetic personality isn't about showering you with compliments, it's in how he genuinely respects and treats others, how he listens and in his curiosity and genuine interest in you. He probably does not realise this, but I've come to see him as a mentor, learning from his content and our conversations, whether online or face-to-face. Danny's insights into people, culture, and leadership are both enlightening and refreshingly different. I highly encourage anyone to connect and chat with Danny, it's an experience that leaves you better off.

We hired Danny to assist with an all-company staff event at MaxContact. He hosted the day, ran a team building workshop and delivered a keynote about growth vs fixed mindset. Danny was a pleasure to work with pre-event in terms of prep and communication, and a hit at the actual event with everyone who attended! Danny is engaging, enthusiastic and an expert in his field. Would 100% recommend.

If you have never encountered Danny Wareham previously, you need to make contact and listen to what he has to say. Danny changes your perceptions on things you take for granted and always thought you were doing correctly for the benefit of you and your staff. Innovative is an understatement!

I had the great pleasure of working with Danny Wareham of Firgun when we were co-presenting the seminar Leading with Purpose, where we worked beside the delightful Stu Avis of Audacious Creative. The seminar consisted of delivering three areas of business purpose. Identifying purpose and values, culture, and how to engage teams. Danny was fantastic to work with, his passion, familiarity and knowledge as a Business Psychologist delivered an astounding session. The feedback I received from the delegates reinforced these views, and enabled them to understand how to action the positive changes they would like to promote in their businesses. Danny brought inspiration, enjoyment, and wit to his session and I consider myself honoured for the opportunity to work with him. I strongly recommend Danny Wareham and it would be my pleasure to work with him in the future. If you would like any further information about Danny, please don’t hesitate to contact me.

Danny has been incredibly helpful for me, who is really passionate about my own learning journey which includes learning more about myself and the psychology behind hiring/ search processes to ensure I can partner with my customers to create inclusive, equitable hiring processes. Danny took part in a key masterclass to tackle an arising issue around the human impact of AI technology within Contact Centre/ Customer Service settings which has received rave reviews! The best thing about Danny is he isn't an echo chamber, conversations with debate are healthy and his analogies simplify the most complex issues. If you need a speaker/ leadership coach/ someone who gives a scarily accurate account of you in a short period, or someone who can really support you in building a positive culture within your organisation you need not look further than Danny!

In my role as the Chair of the NSHSG I asked Danny to deliver a presentation to the group around how to improve staff engagement in H&S. Danny delivered an extremely informative and engaging presentation that was definitely not death by PowerPoint. We had some great feedback from members and I would highly recommend Danny to any business looking to engage more with their staff.

Danny redesigned our sales incentive schemes. As a sales adviser, this then meant that the way that we were recognised improved and there were some incredible, innovative once-in-a-lifetime experiences available. With the improvements to the recognition programme, incentives, charity events and volunteering, Danny helped to change the culture of our commercial function and make it a great place to work. I’d recommend Danny for any cultural change, employee experience or recognition programme activity.

My team sooo enjoyed out time together in London! It was a highlight of our week. We enjoyed learning about each other, all the great insights you shared and, of course, the Spark tool as a whole. Thank you so much for spending time with us and for making it all so valuable. It was such a joy to be fully immersed in you presenting. I also loved learning from you as a facilitator!

I highly recommend Danny for his insightful presentation on working culture and engagement. Danny shared his insights, and practical strategies and engaged with the audience from start to finish. The session left a lasting impact on the guests and inspired meaningful discussions.

A true professional and expert in many fields. Organised, passionate and, to be honest, brilliant in all aspects of his work. Danny has many transferable and essential skills to businesses big and small. Extremely insightful and a pleasure to work with.

A great people person and organiser. From designing and delivering in-house site events to the most amazing awards dinners and Christmas/Celebrations, Danny is your man. He always took the time to listen, explain and coach as you went on the journey with him.

I'm excited to share some praise for Danny Wareham, an amazing business owner who heads up Firgun. Danny's got a knack for blending company culture seamlessly with company goals and getting the absolute best out of the team. In our James Brindley BNI chapter, Danny is a real standout. He takes on the role of mentor coordinator with gusto and does a fantastic job. His advice and support have been a game-changer for many of us in the group. What really sets Danny apart is his ability to create a work atmosphere that not only matches the company's ambitions but also brings out the best in everyone. If you're on the hunt for a business leader who can transform your workplace culture, boost employee performance, and drive growth, Danny Wareham is the one to turn to.

Firgun challenged the way we operate as a team. In doing so, we opened up completely new ways of working - changing us from simply managing our respective departments in isolation to leading a function together. Our success increased, our customers loved the improvements, and we have a new sense of purpose and direction that compliments our teams' strengths.

We hired Danny to speak at a recent North Staffs Health and Safety Group event, which was focused on the importance of PPE in the workplace. This might not seem to be the most exciting of subjects, but Danny was able to deliver an insightful keynote highlighting the influence of culture and purpose in creating spaces that are safer for our people. Danny is a genuinely interesting, intriguing and enigmatic speaker who makes you think differently. The comments I received from our membership confirmed Danny was a great choice for speaking – particularly in helping them to look at influencing how Health and Safety is viewed within their respective organisations. Danny thank you for helping to make our event a success.

Danny did some consultation with us at Big Reputation in the foundational stages of us growing a team. I enlisted his support on a psychometric test for myself and our first recruit to see how we get along and can go on to create a great culture as we grow. Being aware of your own communication preferences and that of your team is invaluable for growing a healthy business. This is especially important in a creative and information based team as your people truly are your biggest asset. Since completing the consultation with Danny and using the tools he gave us access too, I'm much more self aware of my own communication preferences and pitfalls and feel much better equiped to manage them in a healthy way.

Danny's approach to life and business is how do always set others up to succeed. And it is a remarkably effective strategy that help you make friends, build bridges and find common ground. He provokes you to think deeply, and always provides an insightful, demanding and substantial conversation packed with practical questions, challenging answers and unvarnished truths.

Sometimes you are fortunate enough to know individuals that are so passionate about what they do (and very kind), that they give up their time to share their knowledge and expertise. A few months ago when I asked Danny Wareham if he would have any time to spend with my 17 year daughter as part of her work experience, I expected her to learn a lot. What I didn't foresee is the impact: ✔ Excitement to discover the world of business psychology ✔ Interest in the evolution of personality models and the insight they provide ✔ Increased self-awareness through understanding her own personality and some very effective coaching ✔ Eagerness to chat to me about the practical applications of models in the workplace ✔ Increased clarity on uni courses Thank you Danny Wareham designing such an effective learning experience and inspiring a future psychologist

Whilst Danny managed far more than reward and recognition for employees, I always looked forward to two particular events each year: the Vodafone Xmas party and Apple iPhone launch day. From amazing themes, branding, communications and overall experience, I was always amazed at how he achieved this level of successful activity every single time. They were all unique experiences to a very demanding audience and Danny’s passion, professionalism and vision always delivered.